Summer time is when people are most inspired and it’s also the perfect time for brands to capitalise on holidays, events and party destinations by activating emotional and attractive campaigns... And when it comes to the new 2018 campaign for Skyfall Infinity Pool & Beach at the International Hotel Casino, the emotions and attractions are required by default.
The concept is centered on the association with the iconic Baywatch action comedy and the bronzed, well-proportioned lifeguards as well, together with the slogan "They Watch Your Summer".
